In the ever-evolving landscape of creativity and communication, one name emerged brightly as a symbol of innovation and unwavering strength – Greenpanel. This was evident on the remarkable evening of May 31st, 2024, when Greenpanel garnered 4 prestigious awards in distinct categories at Abbys 2024. Serving as South Asia’s premier platform for recognizing excellence in Creativity, Media, and Communication in the Goa fest, the Abby Awards is more than just an event – it’s a celebration of the industry’s most innovative minds and disruptive campaigns.
Our triumph at the Abby Awards lies in its groundbreaking TVC campaign, titled “Unshakeable Strength.” Conceptualised by L&K Saatchi & Saatchi, the TVC is not just about advertising products, it was about telling a compelling story that showcased the premium quality of Greenpanel products and their ability to withstand any challenge thrown their way. With captivating visuals and compelling storytelling, we reinforced our unique selling proposition, portraying the Greenpanel brand as synonymous with durability, reliability, and longevity.
From clinching 1 Silver in Audio Visual TV Cinema Digital OTT (Below 1 Minute) to securing 3 Bronze in categories including Audio Visual TV Cinema Digital OTT (Below 1 Minute) – Corporate, Media, Entertainment & Others, Video Craft – Sound Design, and Digital – Online – Only Video (single, 30s to 60s), each award served as a testament our persistent dedication to excellence, innovation, and customer-centricity.
However, for us, these accolades signify more than mere recognition; they symbolize a pledge to our customers – their enduring trust and loyalty. With every award received, we see it as an opportunity to not only provide top-notch products but also educate customers and ensure they receive the quality they deserve.
As we look ahead to the future, we do so with a sense of resolute commitment and purpose. Here’s to many more achievements as we continue to set new benchmarks of excellence in the industry, fuelled by the unwavering support of its valued customers.
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